Our Story
The name of our store originates from a small village in the North of Portugal in the Douro and Sousa valleys. It was here in the village of Alegria (pronounced /a.le.ˈɡɾi.ɐ/) city of Penafiel where we (an Australian-Portuguese couple) met and began our family. Our ancestors lived in these lands for hundreds of years prior as pastry chefs and farmers of the green, mountainous and vineyard filled landscapes.
We began our pursuit for happiness in this little town filled with medieval style laneways and later moved back to Sydney to bring the dream of owning our own business to life. Alegria Lane represents the finding of joy through encounters and sweet treats. The green of our logo represents these landscapes and our origins. It represents the colour of life, nature, energy and growth, harmony, freshness and hope.
We believe everyone can find their happy place through the joy of encounters and amazing flavours which create pleasure and memories.
Through classic and contemporary flavours we bring our European heritage together with a modern Australian touch to provide quality products from Sydney’s best award-winning suppliers. Our goal is to continuously create a culture of value for our customers which we do through dedication and long term relationships.
Come find your happy place at Alegria Lane.
Through classic and contemporary flavours we bring our European heritage together with a modern Australian touch to provide quality products from Sydney’s best award-winning suppliers. Our goal is to continuously create a culture of value for our customers which we do through dedication and long term relationships.
Come find your happy place at Alegria Lane.